Treasure Valley SCORE presents the third webinar in our small business marketing series, Making Sense of Online Marketing. What is the first impression you give when they see you in their email inbox?
Treasure Valley SCORE presents the third webinar in our small business marketing series, Making Sense of Online Marketing. What is the first impression you give when they see you in their email inbox?
Your marketing plan is not just building a website and doing a few social media posts. Most businesses can benefit from a multi disciplined approach that includes website, SEO, social media, email marketing, PR and online advertising. This webinar will show you how these elements (What we call "Push, Pull and Amplify") work together to guide your business on a road to marketing success.
We will discuss:
PULL
-Why a properly built website is important for optimal search engine rankings
- What is SEO. How to organically improve search engine rankings.
-Google Ads vs Facebook Ads. Why
"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "
"The Power of Connections"" offers you a roadmap to master this art, essential for thriving across industries and sectors.
What you will learn:
* Networking Essentials: Grasp the core of networking. Discover why it's critical for business growth and learn effective techniques for initiating conversations in various settings.
* Brand Building Mastery: Your brand is your story. Learn to weave your personal and business brand seamlessly into interactions, making
What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.
The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate
Starting a business involves planning, making key financial decisions, and completing a series of legal activities. Read on to learn about each step.
Market research will tell you if there’s an opportunity to turn your idea into a successful business. It’s a way to gather information about potential customers and businesses already operating in your area. Use that information to find a competitive advantage for your business.
Learn more about conducting market research
Your business plan is the foundation of your
A mentoring session is a confidential, personalized conversation with a business expert to answer a question or to solve a problem that you’re facing.
To make the most of your mentoring experience, we recommend being prepared with a business question or challenge that you can work on with your mentor. If you’re starting a business, we recommend being prepared with a business idea before you request a mentor. If you’re not sure what type of business you want to start, consider using our Startup Roadmap to help you define your business idea. If you already own a business, come to your meeting
This video will help you learn more about meeting with a SCORE Ann Arbor Area Mentor to help you be prepared for your Mentoring Session.
Copyright © 2024 SCORE Association, SCORE.org
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.